OPEN CLASS: MANAGING THE SUSTAINABLE ENTERPRISE
京师社会责任公开课：如何管理可持续发展的企业
“Sustainability” and “Sustainable Development” are often referred to an intergenerational solidarity from a mainly ecological perspective and have become widely used since the report of the Club of Rome on the “limits to growth” in the 1970ies. However, the way we approach Sustainable Enterprise here is based on a broader understanding of what sustainable performance means by broadening the outlook on the business environment to include medium to long term scenarios and trends which deeply affect the context within which value creation will take place. Managing Sustainability has become increasingly complex. What are the causes and how to cope with?
“可持续性”和“可持续发展”从20世纪70年代开始被广泛应用于生态的延续发展。而我们所讲的可持续发展的企业是基于对可持续性的含义的延伸，意即着眼于商业环境中将影响价值创造的中长期发展及其趋势。如何实现可持续性的企业管理现在越发成为一个复杂的问题，其原因是什么，该如何应对？
Date: November 19, 2012 (Monday)
Time: 2:00 – 4:00 pm
Location: 2026, 20th floor, New Library Building, Beijing Normal University
日期：2012年11月19日 星期一
时间：下午2:00 – 4:00
地点：北师大后主楼（图书馆楼上）20层 2026室
Language: English
会议语言：英语
主讲人/Speaker:
Dr. Gilbert LENSSEN
PhD MBA FRSA President of the European Academy of Business in Society. He was Professor of Management at Leiden University, Professor of International Management at the College of Europe and Visiting Fellow at Templeton College, University of Oxford.
Gillbert LENSSEN 博士
欧洲社会商业学会主席。莱顿大学管理学教授，欧洲学院国际管理学教授，牛津大学坦普顿学院访问学者。
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Contact：杨扬 Yang Yang
Tel: 58803879
Email: cisr@bnu.edu.cn
